PRIVACY POLICY

Asda Contact Lenses is operated on behalf of Asda by SoloOptics Holdings Limited.

Your privacy is really important to us, and we understand how important it is to you. Our aim is to be as clear and open as possible about what we do and why we do it.

We will treat all your personal information:

• as confidential and will only disclose the same in the circumstances set out below; and
• in accordance with Data Protection legislation from time to time.

When you shop on this Website, we will ask you to input personal details in order for us to identify you, such as your name, e-mail address, billing address, delivery address, credit card or other payment information. We confirm that this information will be held by us in accordance with the registration we have with the Data Commissioner's office. We will use your personal information for the following purposes:

• processing your orders;
• to administer this Website;
• for statistical purposes to improve this Website and its services to you;
• if you have not objected during the registration process, to notify you of products or special offers that may be of interest to you ;
• if you have not objected during the registration process, companies within the Asda.com group and organisations providing goods and services on behalf of Asda.com may contact you about their products or services that may be of interest to you.

If you have not objected during the registration process, but do not want us to:

• contact you regarding products or services which may be of interest to you; or
• to transfer your data to group companies and third parties so that they can contact you about their products and services;

then please write to us at asda-contactlenses.co.uk, Unit 2 Abbey Park Industrial Estate, Abbey Road, Barking, Essex, IG11 7BT and notify us accordingly.

Unless you advise us otherwise you agree that personal information may be disclosed to Asda Stores Limited, to Asda Stores Limited’s parent company in the US, Wal-Mart Stores Inc,, and organisations providing goods and services on behalf of the Asda Stores Limited and to reputable third parties who will help process your order. In addition, you do not object to Asda Stores Limjted and organisations providing goods and services on behalf of the Asda.com contacting you for the purposes set out above, whether this be by fax, telephone, e-mail, SMS or in writing and you do not consider any of the above as being a breach of any of your rights under the Telecommunications (Data Protection and Privacy) Regulations 1999.

You should be aware that if we are requested by the police or any other regulatory authority investigating suspected illegal activities to provide your personal information, we are entitled to do so.

Do we use cookies?

It's really up to you. When you login to the site, you can tick a box that will allow your computer to remember your customer ID when you next return to the site. If you tick the box we'll send your computer a cookie - this is just a small piece of information containing your customer ID and name which is stored on your PC hard drive. Our cookies don't hold any personal or confidential information about you and they are not used outside of Asda-contactlenses.com. When you come back to the site the cookie allows us to greet you personally and speed up your log-in. It also helps us monitor what parts of the site you visit so that we can keep improving it, making it quicker to get to the parts that our customers want to get to. We also use a second cookie to help us keep a record of the order in which you visit our pages. We use this information to improve the site, so that you can get to the places you want to go in the fastest possible time. Our last comment on privacy is to assure you that we continually review our practices to make sure we back up our principles above with real actions - not just words.